DBA Presentation

We decided that we would create a running order on what everyone could talk about the night before so that we could go and think about what we was going to say.

What we decided the running order would be:

Cait
Intro
Concept words

Grace
Logo, its relevance and features / one for each city.
Typeface / reasons for this.
Slogans (Interchangeable, aware that they are individual cities and we don't want to white wash them the same. the different essays show diversity and benefits).

Charlie
Shapes ( chevron from main logo/acts as secondary logo were type is absent) (geographical based shape based on map points)
Patterns ( Geographical shape acts as background texture) (Chevron pattern more predominant and used more for way finding)

Adam
Posters
Train (interior and exterior)

Mel
Uniforms (accents of identity / smart, approachable appearance)
Station details (Roof, escalators, barriers, Window)

Cait
Digital posters in station (utilising technology / intriguing change in colours and changing slogans.
Through the environment / Liverpool

GraceApplied to other transport methods, spreading the message
Through the Environment / Manchester

Finish / Moodboard again

That night I worked out what I was going to say...

The uniforms of the staff working within the station & on the train, show accents of the identity of capital north.

We wanted them to be proud to be a part of the capital north & therefore gave them a smart & approachable appearance.

We have applied the branding to many aspects of the station & tried to place it within every field of vision to make sure that we spread the message effectively.

This will also lead to the branding always been present. As you take your journey through the city, you are always reminded of being united through capital north.