Tuesday, 30 September 2014

Tea Branding & Packaging Research

History of Breakfast Tea


100BC- Tea was invented by mistake and many myths about where the first cup was brewed, although there is two stories about the invention of tea. The first was that the Chinese emperor was drinking boiled water as he was very health conscious, when some leaves from a nearby shrub flew into his drink. At first he was going to punish his servant for allowing this to happen, but then he tasted the drink and then realised it tasted delicious. The second is that the Buddhist was chewing on leaves to help him stay awake in his sessions of meditation.

790BC- What we do know is where tea drinking was first documented in China. We also have a vague idea of when: at some point in the first millennium BCE. In around 790 CE, the 'sage of tea' Lu Yu wrote a book called Cha Jing: the 'tea classic', which describes how to grow, prepare and evaluate tea.

800BC- Ancient sources suggest that tea first spread from China to Japan in the ninth century CE, and for the first few centuries it was seen as a royal drink, exclusive to the Emperor and his family. Today, green tea is the most popular kind in Japan, and comes in a wide range of different varieties.

850BC- The style of tea preparation used in tea ceremonies is known as 'chado' and involves whipping together hot water and powdered tea. This began around the end of the twelfth century. However, the highly elaborate practices that form the traditional tea ceremony, as it is now known, evolved slowly over many centuries.

1100C- The twelfth century may also have been when tea-drinking spread south and west to India. It has been suggested that there is a reference to tea in the Ramayana: the 'Sanjeevani' plant brought from the Himalayas for medicinal use. However, this is now generally thought to be an unrelated plant.

1600C- The East India Company was an extremely powerful, monopolistic trading company that dominated trade between and in the Indian sub-continent. When the UK's demand for tea surged in the 18th century it was uniquely placed to supply - and massively profit - from the circumstances. Although later challenged and regulated, its influence on the tea trade should not be underestimated. 

1700C- However, in the eighteenth century tea was heavily taxed. This led to a rise in tea smuggling, which could be surprisingly violent. In 1747, the country was shocked by the crimes of the Hawkhurst tea smuggling gang, who tortured to death a customs official and an informer.

1840C- Anna Russell, Duchess of Bedford, is credited with the invention of 'tea' as a light afternoon meal, involving black tea with milk and sugar and light finger foods, predominantly sweet but also savoury. The cream tea, in which tea is served with scones, jam and cream is one of the most popular varieties. This is more popularly known today as afternoon tea.

1920C- Things changed during the World War One, when the British government took control over tea importation. They recognised that a good cuppa was a vital part of keeping morale high, and wanted to make sure it was available at a reasonable price to everyone who wanted to drink it.

1950C- Designs for a teabag were first patented right at the beginning of the twentieth century, but it was not until the middle of the century that they became popular. They were originally little sacks made out of silk: the classic paper fibre, rectangular bag, was invented in 1944.

2000C- Over 60 billion cups of tea are drunk in the UK every year and some 1,500 different varieties are thought to exist, according to the UK Tea Council. With an ever expanding afternoon tea scene, it would appear the British love affair with tea is as strong as ever.






Packaging



































Teabag Tag



https://gdblogs.shu.ac.uk/b2000609/2014/04/12/packaging-research-on-behance/






Concept Ideas












Current Solutions














I have found so many good contraptions that have created a solution to my concept already... So I have decided to change my idea, to create tea to deliver best to different times of the day rather than having a solution to the teabag spillage.



In my research I also found that teabags are also very bad for your health and therefore I have decided to change my outcome to loose leaf tea. As this has led me to also change my drinking habits & I only not drink loose leaf tea.

Monday, 29 September 2014

Extended Practice Briefing

Deadline: 22/5/2015 4:00

Interim Submission: 11/12/14
Must have at least 5 briefs to hand in.

You need to just put everything on the same blog, all the research & development etc...
Therefore you need to make sure that you make a new blog for your extended practice.

Project management needs to be identified so therefore this needs to be blogged also.


Practice - Design Work

Theory - Research - Sustainable (Landfill) etc...
Collaborative - How you work with others.

Brief - Give instructions or information needs to be doing words (verbs).

What are you interested in?

Why are you interested in it?
What do you want to learn?
Whos your audience?
How can you tell it works?
Is this new, inventive & worthwhile?
ASK YOURSELF EACH OF THESE FOR EACH BRIEF.

12 briefs minimum.

A minimum of 1 competition brief.
(D&AD, YCN, RSA etc...)
A collaborative brief.
(CROSS COLLEGE, YEARBOOK)
A live brief.
(set my BAGD visiting professionals, do as many as you can from people coming in)


Who are you as a person?

Who are you as a designer?
Whats important to you?
When you want to know?
What you already know?
=THE BRIEF!

Manifesto
Statement of Intent.

A written statement that descirbes policies, goals & opinions of a person or a group.

I am a graphic designer .... the reason for doing things is to try things .... otherwise we wouldn't be able to ... 

Write some briefs for 1 or 2 weeks rather than all big briefs.


Timescale!
Use your COP research twice! 
Look at the learning objectives and make sure you are meeting them!


Thursday, 25 September 2014

Development of Briefs

One of our tasks over the summer holidays was to write 8 briefs that we want to do within our last year at uni. As most of the year is self directed and we write our own briefs, etc.... 

So I started by brain storming about what I like & what I like to do, here is my mindmap:





Then I came up with possible ideas & subjects within that subject. I liked the idea of the calendar but thought this could be completed through the Fedrigoni brief that gets set every year as a live brief through YCN. As I couldn't think of a purpose of it and why anyone would buy it?







From this I decided that I should mainly concentrate on branding & packaging as these are the main areas that I most enjoy and therefore these are the skills that I should develop & refine further. I also know that I like crafting & using my hands to make interactive outcomes.

BRIEF 1.

Throughout summer I have had lots of tea and have grown a pet hate of the teabag trail. Therefore I want to brand a new English tea range & packaging it with a way of getting around the banish of the tea trail.

Here is my original brief which has been heavily developed through scribbles and then typed up:



Final Brief:












BRIEF 2.

So from this I decided that I wanted to try food typography as this has been something I have wanted to try for sometime now but not been able to attach this within a brief seamlessly. 

The initial brief I wrote consisted of creating a series of posters for a restaurant...
The the idea developed into creating a recipe book, with the idea of the headlines been created through food typography.

Then I wrote this brief...






And then I developed it further and developed the briefs by hand at first and then typed them up from the written ideas.









BRIEF 3.

I visited forest holidays within the summer for a short-stay break, the branding was very corperate and didn't match the welcoming friendly customer service they prided themselves on. So therefore I thought this needed up dating. This is the original brief I wrote, with the scribbles on from development:






Final Brief:








BRIEF 4.

My next brief was given to me as a live brief but then the plans have fallen through and therefore this is not needed anymore. Although, I believe that this could be an interesting branding brief and therefore am going to still complete this brief. Here is the first brief with connotations of development:



Final Brief:









BRIEF 5.

This brief has developed from my love of paper craft, I pondered a while over the outcome of this and to make sure it would be sensible outcome and not something that I was just doing & coming out with a completely odd outcome. I was walking through Debenhams and noticed the perfume POS stands, this is when I throughout up of my brief, here is my first outcome of the brief with annotations applied to develop them.





Final Briefs I have split this brief into two from the tutorial with Amber: 











BRIEF 6.

I love buying stationary and therefore I thought this would be a good chance to have a go at something I love buying. I love Indian patterns, especially Henna and therefore this is the focus I decided to have on the stationary. Here is my original brief:




Final Brief, after my talk with Amber she told me to make it more personal and therefore I have decided to have the concept around lists as this is the main reason why I buy lots of stationary & love everything to be neat:










BRIEF 7.

I thought on the last week before the Christmas holidays I could create a festive brief for myself and set a brief to make some Christmas cards & package them. Here is the first brief:





Final Brief Outcome:












BRIEF 8.

I wanted to package something differently, not always made from cardboard & boxes and therefore I thought that jam jars would be the perfect option. Then I could also package a few within a gift set within a box so I cover all areas. Here is the original brief:





Final Brief: