Development of Briefs

One of our tasks over the summer holidays was to write 8 briefs that we want to do within our last year at uni. As most of the year is self directed and we write our own briefs, etc.... 

So I started by brain storming about what I like & what I like to do, here is my mindmap:

Then I came up with possible ideas & subjects within that subject. I liked the idea of the calendar but thought this could be completed through the Fedrigoni brief that gets set every year as a live brief through YCN. As I couldn't think of a purpose of it and why anyone would buy it?

From this I decided that I should mainly concentrate on branding & packaging as these are the main areas that I most enjoy and therefore these are the skills that I should develop & refine further. I also know that I like crafting & using my hands to make interactive outcomes.

BRIEF 1.

Throughout summer I have had lots of tea and have grown a pet hate of the teabag trail. Therefore I want to brand a new English tea range & packaging it with a way of getting around the banish of the tea trail.

Here is my original brief which has been heavily developed through scribbles and then typed up:

Final Brief:

BRIEF 2.

So from this I decided that I wanted to try food typography as this has been something I have wanted to try for sometime now but not been able to attach this within a brief seamlessly. 

The initial brief I wrote consisted of creating a series of posters for a restaurant...
The the idea developed into creating a recipe book, with the idea of the headlines been created through food typography.

Then I wrote this brief...

And then I developed it further and developed the briefs by hand at first and then typed them up from the written ideas.

BRIEF 3.

I visited forest holidays within the summer for a short-stay break, the branding was very corperate and didn't match the welcoming friendly customer service they prided themselves on. So therefore I thought this needed up dating. This is the original brief I wrote, with the scribbles on from development:

Final Brief:

BRIEF 4.

My next brief was given to me as a live brief but then the plans have fallen through and therefore this is not needed anymore. Although, I believe that this could be an interesting branding brief and therefore am going to still complete this brief. Here is the first brief with connotations of development:

Final Brief:

BRIEF 5.

This brief has developed from my love of paper craft, I pondered a while over the outcome of this and to make sure it would be sensible outcome and not something that I was just doing & coming out with a completely odd outcome. I was walking through Debenhams and noticed the perfume POS stands, this is when I throughout up of my brief, here is my first outcome of the brief with annotations applied to develop them.

Final Briefs I have split this brief into two from the tutorial with Amber: 

BRIEF 6.

I love buying stationary and therefore I thought this would be a good chance to have a go at something I love buying. I love Indian patterns, especially Henna and therefore this is the focus I decided to have on the stationary. Here is my original brief:

Final Brief, after my talk with Amber she told me to make it more personal and therefore I have decided to have the concept around lists as this is the main reason why I buy lots of stationary & love everything to be neat:

BRIEF 7.

I thought on the last week before the Christmas holidays I could create a festive brief for myself and set a brief to make some Christmas cards & package them. Here is the first brief:

Final Brief Outcome:

BRIEF 8.

I wanted to package something differently, not always made from cardboard & boxes and therefore I thought that jam jars would be the perfect option. Then I could also package a few within a gift set within a box so I cover all areas. Here is the original brief:

Final Brief: