Final DBA Meeting

Today we met up to see what everyone had been working on & to find out what other things we needed to create to show our branding across the cities & the station.

We all sat together but worked on different thinks to make sure we could have enough imagery to strengthen our concept, we noticed that we was low on some imagery for certain cities so therefore this is something we had to pull back also.

I worked on creating some escalators for the station as we came up with the concept of putting arrows going up the escalator.

I felt that I worked slower than the rest of the team doing mock-ups but I was going to try and achieve quality rather than create something that I wasn't proud of. As my photoshop skills where not cracking I got help form Caitlin & Adam.

Adam had been working on the posters as we had all been struggling to get an effective layout up to now.

I was very happy with them I feel that they have had a very strong outcome as they are very striking and work well individually but are even better all together, reinforcing the shape of the chevron.

Adam also created..

I felt this was a very strong idea of Adams and therefore we decided to apply it to more transport so that this could be included into the concept of capital north. And giving the opportunity of using new modes of transport to carry on viewing the rest of the city.

Caitlin had created the uniforms for the workers on the train & within the station...

We all agreed that these looked really strong and therefore was very pleased with them! I felt she gave them a smart & approachable look. You wouldn't be embrassed about wearing this uniform and therefore you would be proud you worked within the capital north team.

Caitlin Also created..

These where for Liverpool and applying the branding to the city so it is always present.

Grace had worked on the taxi for Hull:

We are was very pleased with the outcome of the taxi after a bit of development of including the chevrons so that it was consistant with the rest of the brand.

I had worked on some wayfinding for the statin as this seemed to be something we was lacking on...

I was very pleased with this... I feel I have really improved my photoshop skills while completing this project.

And Charlie did the interior of the train..

We think that this very relevant as we didnt want a bright interior we wanted it to be calming and tranquil so therefore the colour for each city will be toned down inside the train.