Making Decisions for Logo

Today we met up to see where we had got over the weekend and where we could go next. 

Adam had been working on a logo & we finally decided this would be the one. Although, we did decided to get rid of the rounded edges as we found this was too child-like and we needed to be more assertive.

Adam then took the shapes that caitlin had made and tried overlaying the different colours to apply for each city. We liked the colours been bright as it looks positive & forward thinking. This also worked well with the logo because the edges where in line, I don't think this would have been the case if it still had the rounded edges.

We then made a list of all the things the North is... to help guide our campaign even more focussed. This will reinforce that the North has a lot to offer.

Enterprise
Culture
Entertainment
Media
Creativity
Retail Therapy
Discovery
Adventure

We decided to make this a part of our concept. But still following unity, we want to show the idea capital north is  bringing all these together.