Evaluation

Overall I was very happy with my packaging for the tea brand. And due to this being a project I started at the beginning of the year I have had time to refine the packaging, as it wasn’t quite correct for interim submission.

I wish I could have expanded this project into a gift range as this was my plan a couple of weeks ago although lots of other problems popped up and therefore didn’t get chance to create it. I feel that the amount of time I had reflected on the outcome as there was no problems other than the lining of the laser cutter but this is always going to be inevitable.

What could we improve on?

I feel that I could improve on the stock I printed on for the packaging as it was quite flimsy and marked quite easily. A thicker, rougher stock might have been more beneficial to the packaging and therefore portrayed more of a luxury outcome.

I feel that the type for the titles could be improved on as this could be refined a little so they all have a similar aesthetic, the icons can sometime be too over powering and therefore maybe minimising the amount of clutter on the titles could be beneficial to the tea brand.

  

What did I learn?

I learnt that taking the time away from a brief and coming back to it helps out, due to you see all the faults within the design and hopefully have chance to rectify them.

I learnt to always print more than one net when applying finishes as it is highly doubtful that the finish will come out perfect the first time.

I learnt that to create a packaging with a die cut & innovative opening is not an easy task due to the die cut not lining up with the background, but not wanting create a bleed and lose the aesthetic of the overall packaging. You have to create lots of mock-ups which will probably change every time due cutting and scoring in different places every time.