Whistles Research

This is an aftershave from a very famous designer. I thought this would be an appropriate design to look at as this is also stripped back similar to Whistles.

Jo Malone is another similar range to all the others that whistles gave us the names to research into. I think this aesthetic is too vintage for Whistles, I think they want a more abstract & stripped back.

I like, due to the pattern just been applied onto the side of the packaging. It is very subtle but yet effective.

When research into scent ranges this is one that massively stood out to me and I liked the use of the pattern & colour within the project. The die cuts really make the design stand out with the bright contrasting colours.

I love the use of the cut out on the stickers so you can use the liquid as the infill. This is a very good idea... This has however giving me the thought of using copper & white & black as a colour scheme.

This is a brand that whistles suggested we used as inspiration from the brief. This is Byredo. It has a very simple look with just a simple black lid and a plain white label with the black type applied.

I like this packaging for this bottle. You can see above that the box is much bigger than the bottle but this is due to the little information slip you get within the box. When you open it it will give it the wow factor due to it laying facing you rather than the head like typical perfumes.

I like the use of frosting out the bottle to apply the design, although this is something that I wouldn't be able tot achieve at college, so therefore have to mock-up and this is not one of my strengths.

I like the packaging for this box as it reveals the whole bottle. I like how it just drops open this will also give the consumer something their not expecting.

I like the use of the die cut so you can see the bottle inside. You then know what you are buying vague rather than buying into the blind. I like the stock they have used with the slight speckle.

This is a good Idea I like the use of this but this is avaliable due to the special custom orders Le Labo do and I don't think this is appropriate for whistles.

I like the snug fitting for this bottle and the way that the box wraps around it. I think this give it the idea that its going to be extremely special because of the double wrap. The bottle design is nice I like the square white blanc bottle.

This is another stripped back look for the scent range. Although I think this is too stripped back for whistles as they are more sophisicated.

I like idea of having a lid coming three quarters the way down. so you can see the underneath box too. This will mean you can have a snug fit also as you will know that the bottom will fall out and therefore you will be more intense reveal.

I like this shape of the bottle but I think this is just too much going on for Whistles and it needs to be sophisticated like this but simpler.