I firstly created a mock-up for the floral poster campaign as I knew this was going to be the most difficult of the two. I watched lots of flower making tutorials & created leafs & curled pieces of paper to give more texture & interesting shadows. I created them from different types of paper due to me wanting to create a natural look & this would be best created through using different weights & textures of papers.
For the mens poster campaign I drew bark onto black card and cut them to make thin strips of bark. Although I didn't follow the lines so that was a pointless task.
I then stared layering them up & even tried to actual twigs within installation. But I found this was too much & therefore discarded of them.
These are my finished outcomes:
I was very pleased with how they have turned out. I have many picture but these are some of the best within placement. I now need to adjust them to make them more contrasting & give them to wow factor, then turn them into a poster.
Developing the Campaign
Earlier on in the project I created a saying that I thought might have been handy for the campaign incase I was going to make a bigger project out of it. Although, now I think it could just be used as part of the poster & giving the poster some action.
Make Your Day Even More Effortless with Whistles.
Therefore its now applying it to the poster.
I have chosen to apply the tagline to the bottom right of the poster by inverting the block colour from the background. I have also applied the line around the end creating an edging to the poster, this links it to the rest of the project too.
I chose to reverse the colours of the poster so that I could have the logos the right way round as this is the crucial point to brand recognition not the background of the image.
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