Tea Branding Development

Logo Development

Firstly I did some research into names to call my tea brand.

Some words that came to mind when thinking of tea...

Tea room
Tea pot
Tea cup
Kettle
Golden Brown
Milky
Yorkshire
Bloom
Blend
Loose Leaf
Cuppa
Brew
Proper
Herbal
Breakfast
Stewed
Night
Brown
Chai




The first options are:
The Blossoming Tea Company
The Tea Room Company
The Lovely Brew Company
The Proper Cuppa Company
The Lovely Cuppa Company

I have decided to call it The Lovely Brew Company, this is because I wanted it to be a Yorkshire inspired brand and the word brew is a Yorkshire term used for tea. This works alongside the adjective Lovely, as this is a common term used within the Yorkshire slang. Therefore these are both reinforcing the background of Yorkshire influenced tea.



Here is the development of the logo...


Here is my sketches of the logo.. I was still deciding on what to call the brand so thought that I would do designs  for both and allow this to be the decider for the name as I believe that they was both on par.

So I have decided the best name for the strongest logo outcome is The lovely cuppa company....

I digitalised my favourite three logos, to make sure that the one that looks the best on paper looks the best digitally also.

Different Flavours/Types

Silver Moon Tea
White House Tea
Tea Party Tea
Earl Grey Gentlemen Tea
White Christmas Tea
Geisha Blossom Tea
Morning Rise Tea

Rejuvenate - take a break
Relax - Bedtime story
Detox - teatox
Refresh - Pick me up

Over A Cuppa
Tea & Talk
Tea & Natter
Tea Date
Tea Party
Ladygrey

Breakfast Tea - Rise & Shine
Tea & Cake - Elevenses
Catch up - Tea & Natter
Bedtime Tea - Goodnight
Highlight - Pick me up at 3
Inspiration - Get outside the box
Tea party - Wonderland tea



The final outcome:

I have decided to concentrate on the times on the day as my ideas was all over place and therefore if I focus it on times of the day then this will be a good result in the focus.

Breakfast tea - Rise & Shine
Tea & Cake - Elevenses
Highlight of day - Pick me up at 3
Bedtime tea - Goodnight Sweetdreams



Colour Decisions


I used the colour palette scheme to work out a few colours that would go together and then linked these with flavours & types of the tea to see which one fits the best.

This was going to be the one that I thought worked the best at first but then I realised this looked very dull & boring very fast.

These are my final colours for my branding.. I have decided to go for the beige rather than the grey as I don't want the onlooker to perceive the tea as a bland dreary brand. Also this will allow more titles to be added with a larger colour palette easily.

 

These are my final colour choices or my titles. I thought these best suited the titles and also worked well as  a set. They are not too bright but also not dull. 

 

Then I did the quick sketches for all package titles:

Then I decided that these would develop once the packaging was made...

Packaging Ideas:

I also did some mock-ups to make sure that they would work...

From the crit they said that they liked the lid of the cube packaging, as this would be an interactive and the tall one would be unnecessary for the excess room at the top where it diagonals off.

I have decided that I am going to use the titles within the illustration of the teapot. I have decided I am going to use all the same stroke and not mix the strokes as that created an unclean outcome.
 

This is the development of the pick me up at 3 title, I couldn't decided how much illustration as I found it hard to find something to go with this title. Flowers are also a pick-me-up and therefore are a good relation. I have added the touch of the low key theme of the arrows going up.

I did this for all four titles and this is the finished outcome...

Not time for the packaging:

I decided that I was going to have the packaging 10cm x 10cm. This would be a good size to hold a good amount of packets of loose tea. I had all the working out done from the mock-up so therefore this made it extra easy when building the net. I knew what parts had to be upside down etc....

Then all that is done is the changing of the title illustration and the title & description of the tea everytime...

Then I made the packets for the loose leaf... These was very easy as I just juplicated the title illustration and the logo onto the net.. I made them 5cm x 8cm as I felt this would be a good size to apply the right amount of leaves within the packet.

I have decided to add the logo on to the back as the logo would have to be very small on the tab therefore illegible.

I have decided to print them onto trace due to the idea of been able to see the leaves through the packaging as I do believe they should be a part of the design as they are so beautiful...