DR. ME Talk & Workshop

Talk

So today DR.ME came in to talk about the way they work & how they started out.

So they started out by going to work with Mike Perry in New York who mainly focuses on illustration. This is where they started the idea & tips for starting there own design studio.

Wonderroom.eu 


They mainly focus on record sleeves & posters for the music industry, but they never rule anything out. They like working by hand & prefer more of the tactile approach.

"Always start out in analogue, then move into digital. Happy accidents happen." DR.ME Mark Edwards.

Elephant Magazine - Get it!

Work out what medium to work in...
Work as a collaborative with the client - give them options to choose.

A good name for your studio is very important, your setting yourself into the world with this!

Pricing - Always ask whats the budget? If they don't mention a price. 
               How long do you think this will take? 3/4 days £1000?
               Then battle out till you find a good negotiation! Don't turn down work if they don't have money.


Workshop

So they put us together how they met each other in the first place. They went down the register and put people into pairs next to each other on register. I was paired with Adam Garbutt.

So me & Adam are both very hand on with our design process & therefore I was very pleased to be paired with Adam. We started by going to get materials from the library, as we knew that our design was going to be made from different materials.


When we retrieved our materials we sat down & read the briefs we was given.... We started logically with the first brief and then we did some idea generation while listening to the music for the vinyl cover to direct our thoughts.



Then we decided to get ideas down for the second one before going into starting making the first one... As it would be very messy mid way...
So the second brief was for a music gig poster so we looked at the bands current vinyl covers etc... and this helped the direction of this mainly along with the listening to a couple of songs from their album...


We them started by mark making and we did some squiggles on to some paper with different coloured markers etc....



Then we did mark making with ink & water.... I loved the spread out of the freedom of the ink expanding on the page and Adam preferred to create free hand lines just letting his hand take him where ever I think this worked well together. Firstly we just did this with black but them we thought we would try the droplets of ink on the water to see what interesting combinations we could make.

Then I said we should go photocopy them with motion to see how it would effect the image of the lines... So after photocopying with motion all the previous outcomes of mark making we got back & decided that we should rip them up to create the different textures together to make a collage. This would be for the background of the poster as it shows the different bands together.
This is the final outcome...

We then tried adding hand rendered type too but this created the poster more into a punk era style and therefore we thought this was too far away from the genre of music. So we decided we would scan it in to add more a reform typeface.

Then we started running out of time so we created the ink & water splodges, for the vinyl cover. But only in the three colours that we thought worked the strongest together. We decided to create a circle to make sure there was negative space around the ink splodges to give it some room to breath. 

We attempted to digitalise the ink splodges and we likes the enhancements we made on photoshop. Although this created strong gamma and therefore wouldn't be able to print. So we decided, due to the time restriction we would just cut our original down to size for the time being.

Then we worked on the poster and we enhanced the collage outcome by trying to add a splash of colour and also upping the saturation etc... This was the outcome... 

We tried overlaying the type of the background but it took the elegance away from the background and therefore Adam tried a border & then tried to add type around the edges. Which then the focus would be on the pattern again which would draw attention then you would see the title of the bank & gig.