Evaluation

This is was I believe to be the strongest brief of the year. This is due to really getting to know the background & brand values before starting the brief for the resort. I found myself considering every design decision to make sure this was the most appropriate outcome for the holiday resort.

What could we improve on?

I feel that I could have improved the layout of the welcome book by making the layout more relevant to the binding. The full bleed images are not fully visible due to the spine been 2 1/5 cm long. If I was to refine it I would change the layout and not the binding as I think the wooden cover is the very fitting.

I feel that I could have given more information about the egg collecting. I did do research for this as it was planned but when applied to the design I couldn’t work out how to make it work together.

Finally the typefaces not been used coherently throughout the brief, when I used Bebas on the website it became illegible and therefore I changed it to the nearest font I could find within uppercase. Due to the book already been printed the typeface within the book couldn’t be changed to match the web presence.

What did I learn?

I learnt creating a different outcome within the medium, can make all of the difference when trying to create a wow factor. The key rings and do not disturb signs really set off a professional look, working alongside the welcome book. ]

I believe by using this medium I have achieve the professional but friendly tone of voice I was aiming for.