Something More Development

So firstly I decided to mind-map what I found from research about what is bad about water companies...And then what I could do make the problems solved within my water company.

So I decided to work on names:

So I was thinking of water mainly...

The first name that came to mind is Waterwise... Although I typed it in Google and this was already taken.

I thought this would have explained my brand perfectly as it is about teaching others to use water wisely.

So I thought about joining words together, so I thought about what I wanted to portray in my brand:

Educate
Communicate

So then I thought of:
Watercate, which would be joining all three words together, although then when I thought about it I realised that this wasn't obvious and therefore wouldn't be effective.


Aquatect this would be another name for water and we are looking to protect the future of water.
Although this is the same problem as before so I decided to forget about joining words to create a new meaning.


I then started thinking about what the main focus of the company is.... And then I thought about the idea of having smart meters, where is can see where the most water is been used within the household. So then people can act upon this and make it a focus within the cut down...

So I really liked the idea of using Aqua as the meaning of water as it has a more effective outcome..

Aquasmart.

This is very strong this communicates water smart...
Perfect for my brand.

I am now going to move on as this has taken a long time so therefore if I keep thinking about it I will always find faults...

Now for Logo Development: