Influences:
When he first came to set up Ditto, there was only ever 2 photos that came up on google when typing it in.
Its cheap & has total freedom.
I have a gallery, bookshop & design studio.
Now has 8 people which started off with two people.
Now he doesn't have time to do projects like Grobesque because the running of the business is so demanding.
Risograph:
Learn how to do interesting things with it, which didn't know before.
The aim was to make it a new process, just like any other known one.
As all processes have got there own aesthetics & qualities.
Publishing: This is the distribution, making it avaliable to the public & getting it out there!
DONT MISTAKE PUBLISHING FOR THE ACTUAL PRINTING OF THE PUBLICATION.
We do around 80% printing for others & 20% designing & publishing. People always email saying can you publish this for me mistaking it for printing, which really annoys them!
Ben is more interested in difficult to navigate subjects.
He doesn't use the topic as an influence to graphic design, its a tool.
"Graphic Design is a vehicle for the content." - Ben Freeman 2014.
TASK
Methodology, work yours out make it unique!
He gave us this brief...
And told us!
You are going to work in 4 groups which are preset, you need to find a way of researching things for you! (Interviews, pictures & opinions)
How do you work? How do you present it?
Research whatever you want.
I was very confused at first, as I was think I am working in a group but I need to make it personal to me how does this work as everyone works differently. But then he explained that we are working in a group to help each other but doing our own methodology.
Then I hit another brick wall of how can I make a methodology to create the best possible research without focusing it on the topic of the research. As different topics have different aspects.
Firstly, I wrote down what I do naturally...
- Highlight the brief.
- Pick out keywords.
- Mindmap the most important keyword...
- Whats the problem?
- What are they asking for?
- Target audience?
- Background of subject.
- Collect images of internet...
- Create a concept.
- Idea Development.
Then I wanted to thing about what really helps me & what am I really interested in?
- Opinions.
- Collecting things.
- Rewording & redesigning information.
- Psychology.
- History.
- Physical log of info.
My final methodology I have decided is unique to me is...
Highlight keywords.
Background (History, timelines, evolved)
Put into own words & breakdown.
Collect materials, prints & images.
Find out opinions, through interview & blogs.
Observation.
The feedback ben gave me was that, I should focus on the observing as this is isteresting and the way I record this inoformation could make it very interesting & unique.
When he was giving others feedback I took down key phrases that I thought was powerful & interesting:
Graphic Design is about problem solving in your eyes, so how would a detective behave? Although the only problem there is that a detective is looking for one criminal, whereas you have many solutions.
I create moodboards, put different materials & images that influence.
I noticed you all doing mindmaps, but whats your own version of a mindmap?
Dialogue is important, I don't like YCN & D&AD in students portfolios as this will make it tedious! This is not the real world. You will have lots of dialogue between your client & yourself, never just given a vague brief where you can't ask questions.
The more parameters you set yourself the easier you will find this. As you are your own client, this makes it difficult.
Experience is key! Have you ever learnt a programme from a book, IMPOSSIBLE!
The main part is how you document it to make it individual.
How much of what you have documented is useful? Delete inappropriate parts.
Next time I want to see: How it has developed? How to prove it has been useful, TEST IT! Research into other methodologies of actors, fashion design etc...
Conclusion:
I feel much more clearer about the task in hand now and think this is good to break the mold. I think this was very beneficially. I wish we would have done it maybe in second year as now it is making me question if I am just the same as every other designer & do I have time to change & define my methodology.
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